Companies built empires on user data — information volunteered in exchange for services. But with heightened privacy scrutiny, could those companies survive today?
The California Consumer Privacy Act is challenging how companies use data and testing their viability.
Many expect the CCPA to be the backbone of a federal law even if it may not be the most favored model.
The CCPA’s “original sin was that innovation was set aside,” said Bartlett Cleland, senior fellow for Technology and Innovation at Pacific Research Institute (PRI), while speaking on a virtual panel hosted by PRI in June. A possible side effect of strict, ongoing and costly compliance is hindered innovation, fueled by fear of lawsuits. Cleland is also counsel and chief strategy and innovation officer for the American Legislative Exchange Council.
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